Its former CEO Libin was a big fan also of touting the company’s longevity: in his view (and the company’s up to now), Evernote was a place to store everything for your lifetime and beyond. Remaining products will be shown off in the form of links, which will redirect users to other sites in order to purchase them, a spokesperson confirmed.Įvernote the app has been working for years on building its service around a freemium model - with a basic version of the app available for free on the premise that it would be so useful that enough people would be willing to pay extra for the paid/premium tiers that provided more storage and more functionality.
“We plan to continue adding partners and integrations that strongly and elegantly complement Evernote to that list.”
Instead of selling and fulfilling orders ourselves, on February 3rd, we will transition the Market to promote Evernote-integrated products made and sold by our partners at Adonit, Moleskine, and PFU,” he said. Building and perfecting the Evernote experience is where we’ll be focusing our future efforts. In a blog post announcing the news today, head of partnerships John Hoye wrote that the move is being made as part of Evernote’s restructuring around its core business as a software - not e-commerce - company. Developments have included a number of senior departures, including that of the previous, longtime CEO Phil Libin other underperforming products getting axed, and the startup - once commanding a $1 billion tag - among several whose valuations have more recently been marked down by large fund managers. The moves come at what has been a pretty difficult period for the startup. Separately, we’ve also learned that there is another senior departure at the company: Ronda Scott, the company’s longtime head of comms, is leaving at the end of this week. Some more news from Evernote - the note-taking app and startup of the same name - that speaks to the company’s current rough patch: today it announced that as of Wednesday at 6pm Pacific, it will shutter Market, the e-commerce platform where it sold Evernote swag and Evernote-integrated office products, in an attempt to create another revenue stream around its more dedicated users.
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